Bright Idea

Created 3 years 261 days ago
by Paula Stelfox

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Year 1 BTEC Business Diploma students and Work Skills students had the exciting opportunity to attend a Marketing and Innovation presentation by representatives of Siemens, the electronics blue chip company. The focus of the presentation was to share with the students how Siemens in a real, highly competitive market place create new products or services to sustain and grow their business and how they develop the marketing mix (price, product, promotion and place) for the innovation. 

This presentation directly relates to an element of the BTEC Business Diploma which involves the students creating a unique product or service, along with the proposed business case.


 



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